As riders begin rolling into the city, they can stop by the museum to experience the opening activities, which include performances by Crazy Rocket Fuel and Reed Turchi Band. The Custom Bike Show Weekend begins Thursday with the largest bike night of the museum’s summer season. There are currently more than 1,400 H.O.G. She said the uniqueness of each bike is “beautiful … truly works of art.” These high speed masterpieces are brought to Milwaukee from all around the country and the world, as well as Milwaukee’s own H.O.G. The motorcycle rally is a great way to show that and to bring everyone together in the process.” Photo by Vale Cardenas/ īrook Smith, head of Museum Communications at the Harley-Davidson Museum, said the company is “about making things your own. Harley-Davidson bikers ride in last year’s rally parade. Each year, the rally includes the Custom Bike Show Weekend, a unique show that is free and open to bikers and non-riders alike. 1, this is the museum’s sixth rally since its opening in 2008. This event is the self-proclaimed, “Largest Free Motorcycle Rally” in the Midwest. The Harley-Davidson Museum hosts the rally with activities taking place across Milwaukee. Motorists from across the country make the trip for the annual Milwaukee Motorcycle Rally every Labor Day weekend.